AMERICAN BRAND ALYX WILL TRACK THE SUPPLY CHAIN OF CLOTHING ON THE IOTA BLOCKCHAIN

The American clothing brand Alyx intends to use the IOTA blockchain to track the supply chain of its products.

As part of the initiative, the company will work with a global manufacturer and distributor of adhesives, labels and labels for Avery Dennison clothing. This collaboration will allow Alyx consumers to have a complete understanding of the brand’s supply chain.

Users will scan the QR code and use the app to track the lifecycle of an item from its creation to the point of sale. Data on raw materials, as well as the place and date of production of clothing will be stored in the iota blockchain.

According to the Executive Director of Avery Dennison Debbie Shakespeare, this will allow the brand and consumers to be 100% confident in the accuracy of the information about the process of creating clothes. The importance of this fact was also noted by the creative Director of Alyx, Matthew Williams, explaining that the company produces goods, taking care of the environment and using recycled materials.