Blockchain Startup FansUnite Announces Partnership With British Football Club Leicester City

The Canadian blockchain startup FansUnite became a partner of English football club Leicester City Foxes for the current season. According to the statement the firm, which focuses on sports betting and the sports industry, will work with the Leicester City football club for a series of events that will benefit both sides.

Leicester City unexpectedly won the Premier League in the season -2015 / 16, gaining popularity among football fans. The victory was called by many experts the greatest sport shock.

FansUnite will begin cooperation by launching promotions at King Power Stadium in Leicester and around it. During the season, fans of Leicester can take part and win contests, meet with players, arrange surprises and much more.

Currently, FansUnite is working on a bidding protocol, which should be launched before the end of this year. Bookmakers around the world will be able to use the protocol and provide customers with lower fees and higher chances of winning.

Leicester City is not the first English club to collaborate with a blockbuster-oriented organization. Last month, Wolverhampton, another team that will play in the Premier League this season, has partnered with the Cyprus currency exchange CoinDeal.