LITECOIN WILL ADVERTISE ITS CRYPTOCURRENCY DURING UFC FIGHTS

Litecoin Foundation became the first representative of the blockchain industry, which will be the advertising partner of the Ultimate Fighting Championship, an American mixed martial arts promotion company based in Las Vegas, organizing MMA fights. The first match, where Litecoin advertising will appear, will be held on December 29, in California. As part of the new advertising cooperation Litecoin will promote its cryptocurrency.

Soon, the Litecoin logo will appear in the octagon – ring for mixed martial arts (MMA) — during the fight between the former UFC light heavyweight champion Jon Jones and Swede Alexander Gustafsson. Fight will take place on December 29, in California.

This event should gather “millions of viewers” who will be able to see the first cryptocurrency being advertised during the battle. The Litecoin Fund added that they hope for long-term cooperation with the UFC.

Previously, Filipino professional boxer Emmanuel “Manny” Dapidran Pacquiao world champion in Boxing in eight weight categories, became a partner of the Singapore startup GCOX. As part of the cooperation, Pacquiao plans to release loyalty tokens for his fans.