Italy has always been at the forefront of innovation and security ans Plasmon is another example. The Italian baby food manufacturer will use the blockchain to ensure the safety of ingredients used in the food.

Plasmon will work together with the Italian Ministry of Agricultural Food and Forestry Policies (MIPAAF) and the research organization Crea, will develop a blockchain-based solution to ensure the transparency and safety of food storage.

It is expected to use the blockchain to ensure the quality of the food and the safety of its transportation, which will make the supply chain more efficient and increase the awareness of Italian-made products in the national and international markets. With blockchain usage, the startup promises to ensure the safety of 90% of the ingredients used in baby nutrition products within a year.

Italy has been studying the blockchain usage in the food industry for some years, examining successful examples of its use by retail giant Carrefour, Bumble Bee Foods and SSP, chocolate manufacturer Hershey, American retailer Albertsons, multinational food and drink company Nestlé and others.

Previously, the Italian wineries Ricci Curbastro, Ruffino Wines and West Wind Wines announced the use of the blockchain to enable authentication of the wine.